Nicki Minaj & Jeremy Scott Partner With Adidas


Adidas enlist Nikki Minaj and Jeremy Scott for their new 2012 Fall/Winter ad campaign.


Freddie Gibbs: Education Through Imagination

The Artists that LRG supports have gained their success by being visionaries and pursuing their dreams, by moving against the crowd. As we support the independent and underground culture, in 2012 we are spreading the influence of innovative essence to our supporters. We are taking what LRG artists and riders have used to get where they are today and giving you an Education through Imagination.

Rocksmith’s Spring 2012 Lookbook (Fashion)

The Rocksmith team headed down to New Orleans for a spring 2012 lookbook video, shot by Lazlo and featuring the team of premiere skate boutique Madsoulz. Their chant of “Swag Gumbo” was exactly what we were thinking, so we scored the video to Clams Casino. The video features a clean selection including the Rock Lauren woven, Academy oxford hooded button up, Signature raw Japanese denim, and Heritage cotton twill Ninjas jacket.

IndieMediaLab Presents- Next Level Showcase Jan 31st At Empire NightClub

The Winner of the showcase will receive a package that includes studio time, apparel for Lux Brands, and opening slot on the next N.I.C.E. ENT concert, photoshoot and more.The line-up for the  showcase is officially Closed but artists can still send your music to to be considered for the next one or any of our events. Hit me up if you need tickets!!!!

Kicks For Kids, Washington D.C.

Cool Kids Forever Films + Sneakers Suite + Meek Mill = Kicks 4 Kids …The Recap.Cool Kids Forever Films spent the day at the Kicks For Kids charity event that took place in Washington DC on December 18th.  Sponsored by Sneaker Suite, Shoe City, Reebok, and Ciroc; Supporters made $10 donations to attend the official Kicks For Kids concert headlined by Meek Mill and special guests, Uptown XO, Black Alley, Gods’illa, Kingpen Slim and more….

Amar’e Stoudemire & French Montana Nike Ad

It’s game time, all the time. Amar’e Stoudemire shines on and off the court.Featuring an exclusive track by French Montana. This is hands down the best track Montana has every put out. Knicks Nation gonna be ready on Christmas Leggoooo!!!!! Cameo’s from John Legend, Fabolous and more in this promo Nike ad.

Rocawear Still Selling Occupy All Streets Shirts?

Jay-Z has recently came under fire for profiting off the Occupy Wall Street movement, with the release of the “Occupy All Streets” T-shirt. First it seamed that Jay and Co. pulled the shirt off the shelf because of no fully supporting the movement. But  the shirt was in such high demand, that Rocawear doesn’t have anymore of the shirts at the moment. I don’t really understand the controversy, Jay is definitely bringing awareness to the movement with the release of the shirt. But some of these hardcore protesters don’t want anything to do with anyone apart of the 1% lol.